The only luxury rum from Asia, PHRAYA sits among the finest rum in the world, by using only carefully-selected top quality rums. It is distilled, aged, blended and bottled in the Kingdom of Thailand. Undergoing a deep maturation technique, developed in accordance with Southeast Asian climate, PHRAYA draws out an enticing exotic taste for the palate. Such that the style of this rum is as rich as the history and culture of its country of origin.

Becoming PHRAYA

One of many ancient philosophy originated in the Orient is that any physical matter in the universe are the merging of elements commonly known as earth, water, fire, air. A combination of these elements in various proportions provides visible and sensory distinction of objects and lives.


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The History

Heritage & Origin

Sangsom Distillery, established in 1977, is one of the oldest distiller in Thailand. It has been producing top-selling brands of Thai rums, for several decades. In 2011, PHRAYA was introduced using the distiller’s innovativeness and expertise.

Recommend Drinks

PHRAYA cocktails are the embodiment of elegance. Below is a discerning selection of cocktails for every mood, several of them variations upon timeless tipples, but all with the inimitable essence of PHRAYA rum at their heart.

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