The only luxury rum from Asia, PHRAYA sits among the finest rum in the world, by using only carefully-selected top quality rums. It is distilled, aged, blended and bottled in the Kingdom of Thailand. Undergoing a deep maturation technique, developed in accordance with Southeast Asian climate, PHRAYA draws out an enticing exotic taste for the palate. Such that the style of this rum is as rich as the history and culture of its country of origin.
One of many ancient philosophy originated in the Orient is that any physical matter in the universe are the merging of elements commonly known as earth, water, fire, air. A combination of these elements in various proportions provides visible and sensory distinction of objects and lives.
The invention of PHRAYA takes inspiration from such belief, with an aim to produce a blend of superior taste and experiential sensations for the world. Each element has its vital role in creating a unique appearance and characters of PHRAYA, as follows: